The Exchange, Springfield
Brisbane, QLD, Australia
A dedicated team developing a carefully curated vision and master plan for a Queensland tourism icon.
The Big Pineapple renewal project seeks to restore and sustain the profile of the Big Pineapple tourist attraction as a major tourist destination.
Place Design Group are engaged to provide strategic advice and communications, town planning strategy and approvals, urban design and master planning.
As a revitalised iconic tourism hub, the Big Pineapple tourist attraction will provide an integrated set of uniquely regional experiences which will be implemented through the master plan to create an authentic tourism hub based around the core Big Pineapple experience, supported by a series of new and existing offerings and activities.